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One of the primary components of a good Search
Engine Optimization Program is "link popularity."
Around Houston
will design and build a "suite" of interconnected,
five-page, websites. Each individual "micro-site"
will have it's own unique domain name, allowing us to target
in on very specific, niche-market key phrases.
Let's say, for illustration purposes, that
you now have a website for French Hotels, which includes properties
in nine different cities in France.
And let's say, again for illustration purposes,
your current website is www.FrenchResortHotels.com and your
three main key phrases are as follows:
| URL: |
FrenchResortHotels.com |
| Primary Key Phrase: |
French Resort Hotels |
| Key
Phrase #2: |
French Hotels
|
| Key Phrase #3: |
Hotels in France |
That's fine, but the following micro-sites
would enable us to zero in on target-specific, niche-market,
key-phrases, which in this example are based on locations.
| Hotel Name:
|
Grand Hotel |
| URL: |
grandparishotel.com (much
better seo results than if just grandhotel.com had been
selected as the domain name) |
| Primary Key Phrase: |
Paris Hotels |
| Key
Phrase #2: |
Hotels in Paris
|
| Key Phrase #3: |
Luxury Paris Hotels |
| Hotel Name:
|
Continental Hotel |
| URL: |
continentalmarseillehotel.com
(much better seo results than if just continentalhotel.com
had been selected as the domain name) |
| Primary Key Phrase: |
Marseille Hotels |
| Key
Phrase #2: |
Hotels in Marseille |
| Key Phrase #3: |
Marseille Luxury Hotels |
And so on!
The domain names you select are also extremely
important. It's always better to have what you do and/or where
you are as part of your domain names. As far as domain names
go, FrenchResortHotels.com is pretty good.
However, the individual hotels along with
their locations as domain names allow a much more targeted
niche-market search engine optimization campaign.
Each of the individual hotel sites would be
linked to and from one another with a simple text link navigation
menu at the bottom of every page. Not only will you have a
considerable amount of external links to each individual hotel
site, but more importantly, they will be RELEVANT links.
Each page would also link back to the reservation
system hosted on the main site, as there would always be at
least two "Book a Room" or "Reserve a Room"
buttons on each page of each the "micro-sites."
Please note:
For a secure, on-line reservation system proposal, please
e-mail: info@aroundhoustonwebdesign.com
The five pages, of course, may be whatever
the client chooses. In this case, for example, the client
may want Overview, Facilities/Services, Location, Events,
Weather, Photo Gallery, or even a Video Gallery or Video Testimonials
for each individual hotel.
Please note:
For cost-effective promotional videos, please visit our video
production website or for a custom promotional video proposal,
e-mail: info@artisticvideo.com
Can I still use your search engine
optimization firm if I don't want to create multiple websites?
Of course! We offer a multitude
of search engine positioning strategies. Linking from multiple
related websites is only one.
What do I do next?
For a custom search engine optimization
proposal, simply fill out and submit the form.
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